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This website jessieloan.com has the following in the homepage, "How to Get a Loan." We analyzed that the website also stated " Why Use a Broker? About me and Testimonials." It also stated " We look forward to putting our mortgage services to work for you! Todays news and rates 01102017. Tuesdays bond market opened flat with stocks mixed but calm and little on tap to push bonds either direction. The Dow was down 0. 16 while the Nasdaq has gained 0. 15k 30Y Fixed, 101ARM, 51ARM." The header had mortgage as the highest ranking search term. It was followed by mortgages, mortgages on the internet, and home loans which isn't as ranked as highly as mortgage. The next words they used was real estate finance. mortgage on line was also included but will not be understood by search parsers.